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Lumineux, TheraBreath and Dr. Squatch are on the list, amongst others.
December 7, 2025
By: Melissa Meisel
2025 was a year of wellness innovation. Parents were offered supplements to calm their kids, consumers reached for mushroom‑infused coffee promising sharper focus and even everyday products like bandages and toothpaste carried bold health claims. Phyllis Marcus, Vice President of the National Advertising Division (NAD), breaks down the top health and wellness advertising cases of 2025 — the rulings that set the bar for supplements, oral care and everyday wellness products. These deci...
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